Event/sponsring
Här är världens 100 högst värderade varumärken
Publicerad: 10 oktober 2014, 08:28
Uppdaterad: 6 december 2015, 12:26
H&M och Ikea klättrar på Best Global Brands från Interbrand.
Apple och Google är nummer ett respektive nummer två på listan. H&M hamnar på plats 21 och värdet på det svenskgrundade varumärket är 21 miljarder dollar, och har stigit med 16 procent, enligt interantionella varumärkesbyrån Interbrands genomgång av världens 100 högst värderade varumärken – Best Global Brands.
" I år planerar H&M att öppna 375 butiker, mestadels i Kina och USA", skriver Interbrand.
Ikea hamnar strax bakom, på plats 26, och värdet på möbeljätten har stigit med 15 procent, till 15,8 miljarder dollar. Interbrand lyfter fram Ikeas möbelansvar i motiveringen:
" Bolaget planerar att övergå till 100 procent förnyelsebar energi 2020", skriver Interbrand.
Telekombolaget Huawei tar sig in på plats 94, vilket är första gången ett kinesiskt bolag hamnar på Best Global Brands.
Nokia rasar på listan och går från plats 57 till att nu hamna pp plats 98.
Best Global Brands 2014
01 Apple United States Technology 118,863 $m +21%
02 Google United States Technology 107,439 $m +15%
03 Coca-Cola United States Beverages 81,563 $m +3%
04 IBM United States Business Services 72,244 $m -8%
05 Microsoft United States Technology 61,154 $m +3%
06 GE United States Diversified 45,480 $m -3%
07 Samsung South Korea Technology 45,462 $m +15%
08 Toyota Japan Automotive 42,392 $m +20%
09 McDonald's United States Restaurants 42,254 $m +1%
10 Mercedes-Benz Germany Automotive 34,338 $m +8%
11 BMW Germany Automotive 34,214 $m +7%
12 Intel United States Technology 34,153 $m -8%
13 Disney United States Media 32,223 $m +14%
14 Cisco United States Technology 30,936 $m +6%
15 Amazon United States Retail 29,478 $m +25%
16 Oracle United States Technology 25,980 $m +8%
17 HP United States Technology 23,758 $m -8%
18 Gillette United States FMCG 22,845 $m -9%
19 Louis Vuitton France Luxury 22,552 $m -9%
20 Honda Japan Automotive 21,673 $m +17%
21 H&M Sweden Apparel 21,083 $m +16%
22 Nike United States Sporting Goods 19,875 $m +16%
23 American Express United States Financial Services 19,510 $m +11%
24 Pepsi United States Beverages 19,119 $m +7%
25 SAP Germany Technology 17,340 $m +4%
26 IKEA Sweden Retail 15,885 $m +15%
27 UPS United States Transportation 14,470 $m +5%
28 eBay United States Retail 14,358 $m +9%
29 Facebook United States Technology 14,349 $m +86%
30 Pampers United States FMCG 14,078 $m +8%
31 Volkswagen Germany Automotive 13,716 $m +23%
32 Kellogg's United States FMCG 13,442 $m +4%
33 HSBC United Kingdom Financial Services 13,142 $m +8%
34 Budweiser United States Alcohol 13,024 $m +3%
35 J.P. Morgan United States Financial Services 12,456 $m +9%
36 Zara Spain Apparel 12,126 $m +12%
37 Canon Japan Electronics 11,702 $m +6%
38 Nescafé Switzerland Beverages 11,406 $m +7%
39 Ford United States Automotive 10,876 $m +18%
40 Hyundai South Korea Automotive 10,409 $m +16%
41 Gucci Italy Luxury 10,385 $m +2%
42 Philips Netherlands Electronics 10,264 $m +5%
43 L’Oréal France FMCG 10,162 $m +3%
44 Accenture United States Business Services 9,882 $m +4%
45 Audi Germany Automotive 9,831 $m +27%
46 Hermès France Luxury 8,977 $m +18%
47 Goldman Sachs United States Financial Services 8,758 $m +3%
48 Citi United States Financial Services 8,737 $m +10%
49 Siemens Germany Diversified 8,672 $m +2%
50 Colgate United States FMCG 8,215 $m +5%
51 Danone France FMCG 8,205 $m +3%
52 Sony Japan Electronics 8,133 $m -3%
53 AXA France Financial Services 8,120 $m +14%
54 Nestlé Switzerland FMCG 8,000 $m +6%
55 Allianz Germany Financial Services 7,702 $m +15%
56 Nissan Japan Automotive 7,623 $m +23%
57 Thomson Reuters Canada Media 7,472 $m -8%
58 Cartier France Luxury 7,449 $m +8%
59 adidas Germany Sporting Goods 7,378 $m -2%
60 Porsche Germany Automotive 7,171 $m +11%
61 Caterpillar United States Diversified 6,812 $m -4%
62 Xerox United States Business Services 6,641 $m -2%
63 Morgan Stanley United States Financial Services 6,334 $m +11%
64 Panasonic Japan Electronics 6,303 $m +8%
65 Shell Netherlands Energy 6,288 $m +14%
66 3M United States Diversified 6,177 $m +14%
67 Discovery United States Media 6,143 $m +7%
68 KFC United States Restaurants 6,059 $m -2%
69 Visa United States Financial Services 5,998 $m +10%
70 Prada Italy Luxury 5,977 $m +7%
71 Tiffany & Co. United States Luxury 5,936 $m +9%
72 Sprite United States Beverages 5,646 $m -3%
73 Burberry United Kingdom Luxury 5,594 $m +8%
74 Kia South Korea Automotive 5,396 $m +15%
75 Santander Spain Financial Services 5,382 $m +16%
76 Starbucks United States Restaurants 5,382 $m +22%
77 Adobe United States Technology 5,333 $m +9%
78 Johnson & Johnson United States FMCG 5,194 $m +9%
79 John Deere United States Diversified 5,124 $m +5%
80 MTV United States Media 5,102 $m +2%
81 DHL United States Transportation 5,084 $m NEW
82 Chevrolet United States Automotive 5,036 $m +10%
83 Ralph Lauren United States Apparel 4,979 $m +9%
84 Duracell United States FMCG 4,935 $m +6%
85 Jack Daniel's United States Alcohol 4,884 $m +5%
86 Johnnie Walker United Kingdom Alcohol 4,842 $m +2%
87 Harley-Davidson United States Automotive 4,772 $m +13%
88 MasterCard United States Financial Services 4,758 $m +13%
89 Kleenex United States FMCG 4,643 $m +5%
90 Smirnoff United Kingdom Alcohol 4,609 $m +8%
91 Land Rover United Kingdom Automotive 4,473 $m NEW
92 FedEx United States Transportation 4,414 $m NEW
93 Corona Mexico Alcohol 4,387 $m +3%
94 Huawei China Technology 4,313 $m NEW
95 Heineken Netherlands Alcohol 4,221 $m -3%
96 Pizza Hut United States Restaurants 4,196 $m -2%
97 Hugo Boss Germany Apparel 4,143 $m NEW
98 Nokia Finland Technology 4,138 $m -44%
99 Gap United States Apparel 4,122 $m +5%
100 Nintendo Japan Electronics 4,103 $m -33%