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Vattenfalls guldjubel i Los Angeles i natt

Publicerad: 17 Oktober 2016, 05:47
Uppdaterad: 17 Oktober 2016, 15:38

DMA 2016. Solcellsguiden prisades i Echo awards. "Vi är jävligt glada", säger Mats Hökdahl, digitalstrateg på Vattenfall.


Sent igår kväll avgjordes Echo awards i Los Angeles, under DMA-konferensen &Then.

På Marriot hotell i centrala Los Angeles hölls galan där Vattenfall och MRM/McCann fick hämta hem guld i kategorin "Energy and Utilities".

– Priset är jätteviktigt för oss, och ett bevis för att vi ha så bra produkter att vi kan nå slutkunderna, kan man inte nå slutkunderna så gör man inga affärer, säger Mats Hökdahl.

Fredrik Sundqvist är copywriter på Vattenfalls byrå MRM/McCann:

– Det här är ju heller ingen kampanj, Sollcellsguiden har ju varit live i ett och ett halvt år. Vårt samarbete har funkat väldigt bra, det är en ständig dialog.

Vad har ni nått för resultat av Solcellsguiden?

– Vi har fått en 370-procentig ökning offertförfrågningar, och många fler som läser om sollceller, säger Fredrik Sundqvist.

Mats Hökdahl:

– Vi har tagit ett grepp om en väldigt fragmentiserad marknad. Och vi har använt befintlig teknik, och skapat en bra användarupplevelse.

 

Här är alla vinnarna i Echo Awards 2016:

 

The Diamond ECHO AwardDiamond – Brewtroleum – Colenso BBDO for DB Breweries- DB Export

 

 

Automotive  Gold – Toyota Power Up! With Jan – RAPP for Toyota Motor Sales- USA Silver – Mercedes-Benz GLC launch – Clemenger BBDO Melbourne for Mercedes-Benz Bronze – Where’s Sportswagon? – DDB Canada (Toronto) for Volkswagen Canada Runner-Up – Super Heroes on Wheels – Beijing OgilvyOne Marketing Co.- Ltd. for FAW-VW Audi Runner-Up – Reduce Speed Dial – Colenso BBDO for Volkswagen New Zealand

Business and Consumer Products Gold – PEDIGREE Found – Colenso BBDO for MARS- PEDIGREE Silver – Brewtroleum – Colenso BBDO for DB Breweries- DB Export Bronze – Finger Lickin’ Good Edible Nail Polish – Ogilvy & Mather for Kentucky Fried Chicken Runner-Up – The Wish Cloud – Hjaltelin Stahl for Post Danmark Runner-Up – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand

Business and Consumer Services  Gold – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial Silver – The Boys – Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Group Bronze – The Officers Choice – OgilvyOne Worldwide for The National Defence Recruitment Runner-Up – Bing Your Business – Wunderman Bienalto for Bing Runner-Up – Service Experts Summer 2015 – Strategic America (SA) for Service Experts Heating & Air Conditioning

Energy and Utilities  Gold – The Suncell Guide – MRM//McCann Stockholm for Sweden Silver – Welcome Home, Z – M&C Saatchi Stockholm for E.ON Bronze – Bill Holiday – 0.99 for Genesis Energy Runner-Up – S.O.S Network – Ogilvy & Mather- Hong Kong for Maxis Communications Runner-Up – Rate My Roof – Clemenger BBDO Melbourne for Origin Energy

Insurance and Financial Products and Services  Gold – The Rich List – Director for SKAGEN Funds Silver – The day that never happened – SHACKLETON for ABANCA Bronze – #DarkTravelTale – OgilvyOne Worldwide- Mumbai for Reliance General Insurance Runner-Up – Dreams Reclaimed – Ogilvy New York for Aetna Runner-Up – No Brown M&Ms – Sammons Retirement Solutions Inc. for Sammons Retirement Solutions Inc.

Not-for-Profit Gold – The Last Word – Ogilvy & Mather- Hong Kong for WWF Hong Kong Silver – The Write Thing – BBDO Belgium for Vlaamse Parkinson Liga (Flemish Parkinson Association) Bronze – Change Hand – Volontaire for Hjärnfonden – The Swedish Brain Foundation Runner-Up – Bully Ads – BIMM/Touche! for Canadian Safe School Network Runner-Up – World Vision Canada Bounceback – Russ Reid for World Vision Canada

Publishing/Entertainment/Media Gold – The Hashtag 500 – Ogilvy New York for NASCAR Silver – Your Xbox Year in Review – Wunderman Seattle for Microsoft Bronze – From flow TV to a personalized video ecosystem – Mediabroker for HBO Nordic Runner-Up – Personal Billboards – bbdo belgium for JCDecaux Runner-Up – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial

Retail and Direct Sales Gold – Halo 5 Guardians Puzzle Campaign – Wunderman Seattle for Microsoft Silver – Backyard Burger King – Colenso BBDO for Burger King Bronze – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial Runner-Up – Synoptik Street Test – Hjaltelin Stahl for Synoptik Runner-Up – myCountdown: building on success and going one better – Affinity ID for Countdown

Technology and Communications  Gold – Connection Day – Moxie for Verizon Wireless Silver – Zero Waste – Bouvet advertising for VIASAT Bronze – Early Life – FCB Chicago for Cox Communications Runner-Up – Copy of Inverting a pie-chart – OgilvyOne Worldwide- Mumbai for Vodafone Business Services Runner-Up – #Maketheteam – OgilvyOne London for IBM

Travel & Hospitality/Transportation  Gold – Lufthansa Runway to Success – MRM//McCANN- India for Lufthansa German Airlines Silver – Sunny Service Days – Dallas Fort Worth International Airport for DFW Customers Bronze – Bring Award Delivery – Kitchen Creative Agency for BRING Runner-Up – Wyndham Rewards Umbrella 2015 Campaign – People Ideas & Culture for Wyndham Rewards Runner-Up – Early Engagement – Ogilvy One Atlanta for IHG® Rewards Club loyalty program

Channel Categories

Best Use of Direct Mail  Gold – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand Silver – Mercedes-Benz GLC launch – Clemenger BBDO Melbourne for Mercedes-Benz Bronze – LAST ONE TO THE FUTURE LOSES – BlackWing Creative for UNISYS Runner-Up – Healing with Honor – WLA- Inc. for United Service Organizations- Inc. (USO) Runner-Up – ROLLING OUT TO THE PROPERTY MARKET – Agentur am Flughafen AG

Best Use of Display/DRTV/Video Gold – Little Kitchen – Colenso BBDO for Foodstuffs- New World Silver – The Boys – Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Group Bronze – Synoptik Street Test – Hjaltelin Stahl for Synoptik Runner-Up – The Neighbor Campaign – NetBooster A/S for SEAS-NVE Runner-Up – Amnesty International Unblocker – Colenso BBDO for Amnesty International

Best Use of Email Marketing  Gold – Real-time Personalization of Emails – Kenscio Digital Marketing Pvt. Ltd. for Axis Securities Limited Silver – myCountdown: Building On Success And Going One Better – Affinity ID for Countdown Bronze – Chances – Epsilon/Slingshot/Speakeasy for American Home Shield Runner-Up – World’s Greatest Realtor – Affinity ID Australia for Stockland Residential (Australia) Runner-Up – IBM Bluemix Dynamic E-mail Nurture – Ogilvy New York for IBM

Best Use of Mobile Gold – TASKS FOR TOYS – OgilvyOne Worldwide for Toys’R’Us (Singapore) Pte Limited Silver – PEDIGREE Found – Colenso BBDO for MARS- PEDIGREE Bronze – See your future in 360º – OgilvyOne worldwide for The National Defence Recruitment Runner-Up – Don’t App When You’re Hungry – Colenso BBDO for MARS- Snickers Runner-Up – Royal Canin Offers Factory – Russia Direct for Ruscan LLC/Royal Canin

Best Use of Social Media  Gold – The No Experiment – Hjaltelin Stahl for The Danish Cancer Society Silver – #DarkTravelTale – OgilvyOne Worldwide- Mumbai for Reliance General Insurance Bronze – Orgasm Sound Library – Proximity Madrid for Bijoux Indiscret Runner-Up – Forgotten Words – Proximity Barcelona for Teide Digital Runner-Up – Flavor Face Off – Javelin Marketing Group for Talking Rain’s Sparkling Ice

Craft Categories

Art Direction  Gold – Orgasm Sound Library – Proximity Madrid for Bijoux Indiscret Silver – Forgotten Words – Proximity Barcelona for Teide Digital Bronze – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial Runner-Up – Unparalleled Journeys – Spark44 for Jaguar Land Rover North America

Best Use of Data and Analytics  Gold – myCountdown: building on success and going one better – Affinity ID for Countdown Silver – DecisionIQ – Moxie for Verizon Wireless Bronze – MILO Champions Band and App – OgilvyOne Worldwide Philippines for MILO Runner-Up – Bing Your Business – Wunderman Bienalto for Bing Runner-Up – Nothing Can Be Perfect – W2O Group for Tejava

Copywriting Gold – Fuji Xerox – Haus of Versant – Republik New Zealand for Fuji Xerox New Zealand Silver – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand Bronze – Unparalleled Journeys – Spark44 for Jaguar Land Rover North America Runner-Up – Forgotten Words – Proximity Barcelona for Teide Digital Runner-Up – No Brown M&Ms – Sammons Retirement Solutions Inc. for Sammons Retirement Solutions Inc.

Special Categories

Best Customer-Centric Campaign  Gold – Brewtroleum – Colenso BBDO for DB Breweries- DB Export Silver – Reduce Speed Dial – Colenso BBDO for Volkswagen New Zealand Bronze – EHmoji – OgilvyOne Toronto for Tim Hortons

ECHO Best Integrated Campaign  Gold – Anchor X-Ray Casts – Colenso BBDO for Fonterra Brands New Zealand- Anchor Silver – Brewtroleum – Colenso BBDO for DB Breweries- DB Export Bronze – The Last Word – Ogilvy & Mather- Hong Kong for WWF Hong Kong

ECHO Small Agency of the Year Gold – World Password Day 2015 – Big Monocle for Intel Silver – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand Bronze – HP epic 360 – Collectively for Hewlett Packard

ECHO Gold Mailbox Award“RICG Gives” RICG for RICG

Niclas Rislund

niclas@dagensmedia.se


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