Dagspress
De kan prisas i INMA 2023
Publicerad: 10 mars 2023, 15:28
Här är alla som har chans att vinna i årets omgång av INMA Global Media Awards.
Den internationella tävlingen INMA Global Media Awards prisar innovativa nyhetsvarumärken inom områden som prenumeration, annonsering, data och insikter, produkt och redaktion.
Nu står det klart vilka tidningshus som har chans att vinna i årets omgång. Stampen kammar hem totalt sex nomineringar där Göteborgs-Posten kniper tre av dem, NTM fem nomineringar, NWT två nomineringar, Schibsteds Omni två nomineringar, Bonnier News två nomineringar, VK Media en nominering och Expressen en nominering.
Tävlingen består av 20 olika kategorier uppdelade på två segment: national brands och regional brands.
Här är alla svenska nomineringar:
Category 1: Best Brand Awareness Campaign
Regional Brands
Stampen Media, Gothenburg, Sweden, ”World Press Freedom Day”
Category 2: Best public relations pr community service campaign
Regional Brands
NWT Media, Karlstad, Sweden, ”War In Ukraine: When the Readers Saved Lives ”
Category 5: Best New Video Product or Feature
Regional Brands
NTM, Norrköping, Sweden, ”Capturing Sports Fanatics With Live TV to Strengthen Subscriber Loyalty”
Category 6: Best New Audio/Voice Product or Feature
Regional Brands
Göteborgs-Posten, Gothenburg, Sweden, ”Nyhetsshowen”
Category 9: Best New Digital Product
National Brands
Omni, Stockholm, Sweden, ”Omni Mer”
Category 10: Best Product Iteration
Regional Brands
VK Media, Umeå, Sweden, ”Article Recommendations: How To Increase CTR by 130%”
Category 11: Best Initiative to Acquire Subscribers
Regional Brands
NWT Media, Karlstad, Sweden, ”Young Audiences Key For Digital Growth”
Category 12: Best Initiative to Retain Subscribers
Regional Brands
NTM, Norrköping, Sweden, ”Capturing Sports Fanatics With Live TV to Strengthen Subscriber Loyalty”
National Brands
Expressen, Stockholm, Sweden, ”The Engagement Month: How One Test Changed Expressens Newsroom Strategy”
Category 13: Best Subscription Niche Product
Regional Brands
NTM, Norrköping, Sweden, ”Capturing Sports Fanatics With Live TV to Strengthen Subscriber Loyalty”
National Brands
Bonnier News, Stockholm, Sweden, ”A Unique Combination: Streaming of Live Sport+Journalism — a Local and National Success”
Category 14: Best Idea to Grow Advertising Sales
Regional Brands
Stampen Lokala Medier, Gothenburg, Sweden, ”Stampen Deals”
Category 15: Most Creative Use of Advertising Formats
Regional Brands
NTM, Norrköping, Sweden, ”The Fading Words”
Category 16: Best Multi-Channel Client Advertising Campaign
National Brands
Bonnier News, Stockholm, Sweden, ”Kry: Doktorn Svarar”
Category 17: Best Internal Data Dashboard and Reports
Regional Brands
Göteborgs-Posten, Gothenburg, Sweden, ”User-Friendly Data”
Category 18: Best Use of Data to Drive a Business Result
Regional Brands
NTM, Norrköping, Sweden, ”Calibration of Content: The Seven Subject Strategy”
Stampen Lokala Medier, Gothenburg, Sweden, ”Stampen Deals ”
Category 19: Best Innovation in Newsroom Transformation
Regional Brands
Göteborgs-Posten, Gothenburg, Sweden, ”GP Academy”
National Brands
Omni, Stockholm, Sweden, ”Omni Mer”