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Marknadsföring

Storslam för svenska reklambyråer på LIA

Publicerad: 6 November 2016, 23:01
Uppdaterad: 7 November 2016, 07:12

Sverige tog hem en Grand LIA, åtta guld, sju silver och åtta brons på den 31:a upplagan av London International Awards i Las Vegas. Här är hela listan.


Ämnen i artikeln:

LIA AwardsLIAForsman Bodenfors

Forsman & Bodenfors bärgade elva statyetter. Däribland Grand LIA i kategorin tv/bio/onlinefilm för kampanjen ”Look who´s driving” – en kampanj för Volvo lastvagnar.

– Det är ett fantastiskt jobb eftersom att det är business-to-business, vilket inte är de flestas område, men sättet som de marknadsför sina produkter är så underhållande att det här formatet har blivit en del av populärkulturen, kommenterade Stephan Vogel, Chief Creative Officer på Ogilvy & Mather Advertising Germany och president i LIA:s tv/bio/onlinefilmsjury.

Här är svenskarnas erövringar

Forsman & Bodenfors

  • Guld - Branded Entertainment - Scripted Short Film for Volvo FMX titled “Look Who’s Driving”
  • Guld - Integration - Integration for IF Insurance titled “Slow Down GPS”
  • Guld - TV/Cinema/Online Film - Automotive for Volvo FMX titled “Look Who’s Driving”
  • Silver - Branded Entertainment - Documentary Short Film for SK-II titled “Marriage Market Takeover”
  • Silver - Music & Sound - Music Original - Song for H&M titled “World Recycle Week”
  • Silver - Non-Traditional - Banking/Financial/Insurance for If Insurance titled “Slow Down GPS”
  • Silver - Non-Traditional - Experiential for If Insurance titled “Slow Down GPS”
  • Brons - Production & Post-Production - Editing for H&M titled “World Recycle Week”
  • Brons - Production & Post-Production - Production Design for Volvo FMX titled “Look Who’s Driving”
  • Brons - TV/Cinema/Online Film - Corporate Image for Volvo XC60 titled “Made by People”
  • Finalist - Branded Entertainment - Music Videos for H&M titled “World Recycle Week”
  • Finalist - Production & Post-Production - Direction for SK-II titled “Marriage Market Takeover”
  • Finalist - The NEW - Brand Content for Coop titled “The Organic Effect”

INGO Stockholm

  • Guld - Integration - Integration for Swedish Tourist Association titled “The Swedish Number”
  • Guld - Non-Traditional - Branded Content for Swedish Tourist Association titled “The Swedish Number”
  • Guld - Non-Traditional - Travel for Swedish Tourist Association titled “The Swedish Number”
  • Guld - The NEW - Brand Experience for Swedish Tourist Association titled “The Swedish Number”
  • Silver - Digital - Travel for Swedish Tourist Association titled “The Swedish Number”
  • Silver - Non-Traditional - Live Events - Beyond Advertising for Lidl Low Price Food Chain titled “Le Bon”
  • Silver - The NEW - Brand Experience for Lidl Low Price Food Chain titled “Le Bon”

Andra vinnare och finalister från Sverige

 

ACNE

  • Brons - TV/Cinema/Online Film - Retail för Ikea: “Let's Relax”

Åkestam Holst

  • Brons - TV/Cinema/Online Film - Retail för Ikea: “Every Other Week”

Bold

  • Finalist - Design - Brand Identity - Regional för Pontus “Tidningshuset by Pontus”

CP+B

  • Guld - Production & Post-Production - Cinematography för Sveriges Radio “Defining Moments”

Edelman Deportivo

  • Finalist - Non-Traditional - Public Service/Social Welfare för Hövding: “Give a Beep”

NINE

  • Brons - Package Design - Special Editions för Grönstedt National

Prime - A Weber Shandwick Company

  • Brons - Digital - Banking/Financial/Insurance för Trygg-Hansa “Don't Drink and Dive”
  • Brons - Digital - Viral för Trygg-Hansa: “Don't Drink and Dive”

River

  • Finalist - Design - Art Direction för Stora Enso: “Recreate Packaging Trophies 2016”

Alla vinnare av GRAND LIA 

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard”

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

Hederspriser

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year: Produce Sound, Johannesburg

Music & Sound Company of the Year: Factory, London

Viktor Ek

viktor.ek@dagensmedia.se

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