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Här är världens bästa reklamfilm

Publicerad: 31 januari 2013, 07:25
Uppdaterad: 6 december 2015, 13:57

”The bear” för Canal Plus är världens mest belönade reklamfilm enligt Gunn report.


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Gunn report har nu släppt topplistorna för de mest belönade reklaminsatserna 2012. Den mest belönade reklamfilmen är alltså ”The bear” av BETC Paris för Canal Plus.

Den mest belönade annonsen är JWT Shanghais ”Heaven and hell” för Samsonite, medan den digitala kategorin tas hem av Tokyobyrån Projector för Intel med kampanjen ”The Museum of Me”.

Bästa reklambyrå är Wieden+Kennedy Portland, som hamnade på andra plats året innan. Därefter hittar vi Del Campo Nazca Saatchi & Saatchi och på tredje plats BBH London.

Den mest belönade annonsören är Volkswagen, som tar förstaplatsen för elfte gången på 14 år. På andra plats hittar vi Google, följt av Nike.

Topp 5

The Most Awarded Commercials in The World in 2012

Canal+ • The Bear (BETC, Paris) triumphs in the Film table and also takes the prize as the most awarded commercial in the 14 year history of The Gunn Report.

2.  BGH Silent Air • Dads In Briefs campaign (Del Campo Nazca Saatchi & Saatchi, Buenos Aires)

3.  Doritos Dips • Dip Desperado (AMV BBDO, London)

4.  Chipotle • Back To The Start (Creative Artists Agency, Los Angeles)

5.  John Lewis • The Long Wait (Adam&EveDDB, London)

The Most Awarded Print Ads & Campaigns in The World in 2012

Samsonite Suitcases • Heaven And Hell (JWT Shanghai) became the first ever ad to top the table 2 years in a row.  It is now the most awarded Print ad in the 14 year history of The Gunn Report

2.   Pictionary • Quick Draw Wins campaign (Ogilvy Malaysia, Kuala Lumpur)

3=  Coca-Cola • #Cokehands (Ogilvy & Mather, Shanghai)

3=  Ministry of Defence Colombia • Rivers of Light (Lowe-SSP3, Bogota)

5=  The Sunday Times Rich List • Rich List 2012 (CHI & Partners, London)

5=  Volkswagen Park Assist • Nightmare Spots campaign (DDB, Sydney)

The Most Awarded Digital in The World in 2012

Intel • The Museum of Me (Projector, Tokyo) created absorption without end for the self absorbed to top the table.  The second time Projector has topped the table (also for Uniqlo in 2008).

2= Google Chrome • OkGo – All Is Not Lost (Hakuhodo, Tokyo)

2= Philips • Obsessed With Sound (Tribal DDB, Amsterdam)

2= US State Department • Slavery Footprint (Muh-Tay-Zik/Hof-fer (San Francisco)

5= American Express • Small Business Gets An Official Day (CP+B, Boulder/Digitas, NY)

5= Chipotle • Back To The Start (Creative Artists Agency, Los Angeles)

5= CNN • The CNN Ecosphere (Heimat, Berlin)

5= Skittles • Touch The Rainbow (BBDO, Toronto)

The Most Awarded All Gunns Blazing in The World in 2012

The winner in this table, Amex’s “Small Business Gets An Official Day” (from Boulder, Colorado), obliged the US Senate to vote in a new and permanent Official Day in the national’s calendar.

2.  National Australia Bank • Break Up (Clemenger BBDO Proximity, Melbourne)

3= Engagement Citoyen • The Return of Dictator Ben Ali (Memac Ogilvy Label, Tunis)

3= Mercedes-Benz F-Cell • The Invisible Drive (Jung von Matt, Hamburg)

5.  Troy Public Library • Book Burning Party (Leo Burnett, Detroit)

The Most Awarded Countries in The World in 2012

The USA wins again.  Australia has its best ever ranking in 3rd place.  A total of 58 countries scored at least one point. Tunisia makes it in for the first time, taking the number of countries ever to appear in the Top 25 up to 40.

2.  UK

3.  Australia

4.  Japan

5= Argentina

5= Brazil

The Most Awarded Advertisers in The World in 2012

Top three were the same as last year but in a different order.  Volkswagen go back to the top for the 11th time in 14 years.  Both Coca-Cola and Mercedes-Benz had their highest ever ranking.

2. Google

3. Nike

4. Coca-Cola

5. Mercedes-Benz

The Most Awarded Production Companies in The World in 2012

MJZ back at the top for the 7th time.

2.  Soixan7e Quin5e (Paris)

3.  Rattling Stick (London, Los Angeles)

4= Nexus (London)

4= Primo (Buenos Aires)

4= Propaganda (Tunis)

The Most Awarded Director in The World in 2012

Director of “The Bear”, Matthijs van Heijningen is the clear winner in the Director’s table.

2.  The Glue Society (Australia, UK)

3.  Nico&Martin (Argentina)

4= Johnny Kelly (UK)

4= Tom Kuntz (USA)

The Most Awarded Agency in The World in 2012

Wieden+Kennedy (Portland, New York) move up from 2nd last year to 1st in 2012.  3 of the top 5 have previously been no 1.

2.  Del Campo Nazca Saatchi & Saatchi (highest ever ranking)

3.  BBH (London) (highest ever ranking)

4.  AlmapBBDO (Sao Paulo)

5= Adam&EveDDB (London)

5= Dentsu (Tokyo / Fukuoka)

The Most Awarded Agency in Digital in The World in 2012

First time winner from Japan - Hakuhodo (Tokyo)

2= AlmapBBDO (Sao Paulo)

2= R/GA (New York)

4= DDB / Tribal DDB (Amstelveen)

4= Party Inc (Tokyo)

The Most Awarded Agency Network in The World in 2012

Rankings 1 to 4 are the same for the fourth year in a row.  DDB closed the gap on BBDO who won for the 7th year consecutive year. In the 14 years of The Gunn Report, DDB has won in the Networks table twice, Leo Burnett and TBWA once each.  And BBDO all the other 10 times.

2.  DDB

3.  Ogilvy

4.  Leo Burnett

5.  Y&R (highest ever ranking)

Madeleine Nilsson

Redaktör

madeleine@dagensmedia.se

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