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Alla vinnarna i Native advertising awards

Publicerad: 14 November 2019, 08:54

Bonnier plockade totalt nio priser och Aller fyra.

Foto: Aller Media/Bonnier News Brand Studio

Aller Media och Bonnier News Brand Studio kammade hem flertalet priser i nativetävlingen.


Ämnen i artikeln:

native advertising

I veckan avgjordes Native advertising awards, tävlingen som prisar de allra bästa nativeannonserna. Bland pristagarna återfinns både Bonnier News Brand Studio och Aller Media. 

Aller Media tog hem totalt fyra priser, varav ett guld för Trygg-Hansa-kampanjen med Margaux Dietz i kategorin Best use of influencer.

Bonnier News Brand Studio plockade totalt hem nio priser – fyra guld, fyra silver och ett brons. Anna Arvidsson, chef för Bonnier News Brand Studio utsågs till Native Advertising Marketer of the Year. 

Pris har delats ut i 35 kategorier under fyra olika teman: organisation, strategi, kanal och format. 

Här är alla vinnarna:

ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

GOLD:
24sata

SILVER:
The Business Journals Content Studio

BRONZE:
Børsen Creative

Native Advertising Agency/Studio of the Year (over 20 employees)

GOLD:
Create

SILVER:
Bonnier News Brand Studio

BRONZE:
The Huddle Room

Native Advertising Platform/Network of the Year

GOLD:
Nativo

SILVER:
Outbrain

BRONZE:
My6sense

Native Advertising Marketer of the Year

WINNER:
Anna Arvidsson, head of Bonnier News Brand Studio

FINALISTS:
Marko Jankovic, Head of Strategic Development, 24sata
Stine Bjerre Herdel, Børsen Creative

Brand of the Year

WINNER:
Associations of Families of Detained and Missing Persons During the Homeland War

FINALISTS:
Intel
Vattenfall

STRATEGY

Best Native Advertising Strategy

GOLD:
Campaign: Gone, But Not Forgotten

Publisher/Agency: 24sata

Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Women and ”Ubering”: Breaking Barriers in Saudi Arabia

Publisher/Agency: Digital Media Services, Choueiri Group

Brand: UBER

BRONZE:
Campaign: 1IN4 MILLION

Publisher/Agency: C3 Croatia, C3 Group Berlin, Native Ad Studio of Hanza Media and Media Val

Brand: Mastercard

Most Creative Native Advertising Campaign

GOLD:
Campaign: Gone, But Not Forgotten

Publisher/Agency: 24sata

Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Telenor – Wifi for Everyone

Publisher/Agency: Bonnier News Brand Studio

Brand: Telenor

BRONZE:
Campaign: Ours Taste the Best

Publisher/Agency: TG Studio, Telegram Media Grupa

Brand: Kaufland Croatia

Most Effective Native Advertising Campaign

GOLD:
Campaign: Ours Taste the Best

Publisher/Agency: TG Studio, Telegram Media Grupa

Brand: Kaufland Croatia

SILVER:
Campaign: Women and ”Ubering”: Breaking Barriers in Saudi Arabia

Publisher/Agency: Digital Media Services, Choueiri Group

Brand: UBER

BRONZE:
Campaign: INOVABRA HABITAT

Publisher/Agency: G.LAB

Brand: Bradesco

Best Integrated Program

(Omni-Channel Integration)

GOLD:
Campaign: Gone, But Not Forgotten

Publisher/Agency: 24sata 

Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: UBS: Are You Investing in What Matters to You?

Publisher/Agency: T Brand Studio, New York Times

Brand: UBS

BRONZE:
Campaign: Het Lichaam Van Coppens

Publisher/Agency: DPG Media

Brand: HEMA 

Best Mobile Strategy

GOLD:
Campaign: BFF – The Friendship Journey

Publisher/Agency: 24sata

Brand: Vichy Minéral 89

Best Native Advertising Program B2B

GOLD:
Campaign: Tele2 End-Up

Publisher/Agency: Bonnier News Brand Studio

Brand: Tele2 Sweden

SILVER:
Campaign: UBS: Are You Investing in What Matters to You?

Publisher/Agency: T Brand Studio, The New York Times

Brand: UBS

BRONZE:
Campaign: Forbes AI

Publisher/Agency: Forbes

Brand: Intel

Best Native Advertising Program B2C

GOLD:
Campaign: BFF – The Friendship Journey

Publisher/Agency: 24sata Native

Brand: Vichy Minéral 89

SILVER:
Campaign: The National Team of Climate – Fossil Free Life Requires Teamwork

Publisher/Agency: Bonnier News Brand Studio

Brand: Vattenfall and The Swedish Alpine Ski Team

BRONZE:
Campaign: Free From Guilty Conscience

Publisher/Agency: Mindshare and Egmont

Brand: Neutral 

Best Use of Native Advertising on a Small Budget

GOLD:
Campaign: Atlanta CRE – Real Insights

Publisher/Agency: The Business Journals

Brand: Jones Lang LaSalle

SILVER:
Campaign: Wakakuu x ELLE Icons

Publisher/Agency: Aller Media Sweden and ELLE Sweden

Brand: Wakakuu

BRONZE:
Campaign: A Healthier Life

Publisher/Agency: Aller Media Denmark

Brand: Midsona Denmark and Urtekram

Best Native Advertising User Activation Campaign

GOLD:
Campaign: Ours Taste the Best

Publisher/Agency: TG Studio, Telegram Media Grupa

Brand: Kaufland Croatia

SILVER:
Campaign: BFF – The Friendship Journey

Publisher/Agency: 24sata

Brand: Vichy Minéral 89

BRONZE:
Campaign: On the Road with CEWE and GEO

Publisher/Agency: Ad Alliance

Brand: CEWE

Best Use of Programmatic

GOLD:
Campaign: How Hyperlocal Programmatic Helped Win an Election

Publisher/Agency: The Huddle Room

Brand: Grace Poe

SILVER:
Campaign: The Bright Life of Cities

Publisher/Agency: Outbrain

Brand: Cabify

BRONZE:
Campaign: Homecoming

Publisher/Agency: The Huddle Room

Brand: San Mig Light

Best Use of Influencer

GOLD:
Campaign: Trygg-Hansa x Margaux Dietz

Publisher/Agency: Aller Media Sweden

Brand: Trygg-Hansa

SILVER:
Campaign: The Perfect Match

Publisher/Agency: 24sata

Brand: Coca-Cola

BRONZE:
Campaign: So, You’re Dating…

Publisher/Agency: BG BrandLab

Brand: Primark

Best Use of LinkedIn

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Facebook

GOLD:
Campaign: Travel Dares

Publisher/Agency: Insider Inc.

Brand: Chase Marriott Bonvoy Boundless

SILVER:
Campaign: Gone, But Not Forgotten

Publisher/Agency: 24sata

Brand: Associations of Families of Detained and Missing Persons During the Homeland War

BRONZE:
Campaign: JBL x ELLE X Baaam

Publisher/Agency: Aller Media Sweden

Brand: JBL 

Best Use of Instagram

GOLD:
Campaign: BFF – The Friendship Journey

Publisher/Agency: 24sata

Brand: Vichy Minéral 89

SILVER:
Campaign: Wakakuu x ELLE Icons

Publisher/Agency: Aller Media Sweden and ELLE Sweden

Brand: Wakakuu

BRONZE:
Campaign: #weCroats

Publisher/Agency: 24sata

Brand: Addiko 

Best Use of Youtube

GOLD:
Campaign: Johnny’s Mayo – Swedens Best Burger

Publisher/Agency: Schibsted Brand Studio

Brand: O. Kavli

SILVER:
Campaign: The Perfect Match

Publisher/Agency: 24sata

Brand: Coca-Cola

BRONZE:
Campaign: Ours Taste the Best

Publisher/Agency: TG Studio, Telegram Media Grupa

Brand: Kaufland Croatia

Best Use of Print Media

GOLD:
Campaign: Esquire Singapore AI Issue

Publisher/Agency: Indochine Media

Brand: Esquire Singapore, QLX, and HoloMe

SILVER:
Campaign: The Beauty of France

Publisher/Agency: Aller Media Denmark

Brand: K.W. Bruun Import A/S and DS

BRONZE:
Campaign: 100% Real Nina

Publisher/Agency: DPG Media

Brand: Dove

Best Use of AFP Broadcast

GOLD:
Campaign: Het Lichaam Van Coppens

Publisher/Agency: DPG Media

Brand: HEMA

Best Use of AFP Web TV

GOLD:
Campaign: The Perfect Match

Publisher/Agency: 24sata

Brand: Coca-Cola

Best Use of Online Media

GOLD:
Campaign: Gone, But Not Forgotten

Publisher/Agency: 24sata

Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Only You

Publisher/Agency: VG Partnerstudio

Brand: Norwegian Directorate of Health

BRONZE:
Campaign: BFF – The Friendship Journey

Publisher/Agency: 24sata

Brand: Vichy Minéral 89

Best Use of Podcast

GOLD:
Campaign: The Split

Publisher/Agency: Mamamia Media Group

Brand: Westpac

SILVER:
Campaign: Faking Hitler

Publisher/Agency: Ad Alliance

Brand: Thalia

BRONZE:
Campaign: My Magical Summer

Publisher/Agency: Aller Media Denmark

Brand: EF Education First

Best in-app/in-game Native Advertising

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Native Advertising in Virtual or Augmented Reality

GOLD:
Campaign: Betsson Augmented Reality Football Experience

Publisher/Agency: Bonnier News Brand Studio

Brand: Betsson

Best Use of Native Advertising in Email

GOLD:
Campaign: myLIFE

Publisher/Agency: Maison Moderne

Brand: BIL

SILVER:
Campaign: BFF – The Friendship Journey

Publisher/Agency: 24sata

Brand: Vichy Minéral 89

Best Use of Infographic

GOLD:
Campaign: Ours Taste the Best

Publisher/Agency: TG Studio, Telegram Media Grupa

Brand: Kaufland Croatia

SILVER:
Campaign: How Women Won the Midterms, Even When They Lost

Publisher/Agency: Atlantic Re:think

Brand: Netflix

BRONZE:
Campaign: Building Connections

Publisher/Agency: Morning Studio

Brand: Hong Kong Tourism Board

Best Use of Video

GOLD:
Campaign: Scoring the Drive

Publisher/Agency: Atlantic Re:think

Brand: Jaguar Land Rover

SILVER:
Campaign: Global Movers

Publisher/Agency: Forbes

Brand: OFX

BRONZE:
Campaign: Leap Ahead

Publisher/Agency: Bloomberg Media

Brand: 3M

Best Series of Sponsored Videos

GOLD:
Campaign: Gone, But Not Forgotten

Publisher/Agency: 24sata

Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Art + Technology

Publisher/Agency: Bloomberg Media

Brand: Hyundai Motors

BRONZE:
Campaign: Fast Forward

Publisher/Agency: CNN International Commercial / Great Big Story

Brand: Shell

Best Series of Sponsored Articles

GOLD:
Campaign: Just Jif It!

Publisher/Agency: Digital Media Services, Choueiri Group

Brand: Jif (Unilever)

SILVER:
Campaign: BFF – The Friendship Journey

Publisher/Agency: 24sata

Brand: Vichy Minéral 89

BRONZE:
Campaign: Ours Taste the Best

Publisher/Agency: TG Studio, Telegram Media Grupa

Brand: Kaufland Croatia

Best Use of Text

GOLD:
Campaign: They Get Caught in the End

Publisher/Agency: Spoon and Bonnier News Brand Studio

Brand: PostNord Sweden

SILVER:
Campaign: Unknown Caller

Publisher/Agency: Bonnier News Brand Studio

Brand: Mobilia Köpcentrum

BRONZE:
Campaign: The Queen of Ice: Sonja Henie

Publisher/Agency: VG Partnerstudio

Brand: Nordisk Film

Best Design

GOLD:
Campaign: Why Our Future May Depend on The Fate of Birds

Publisher/Agency: T Brand Studio, New York Times

Brand: Allbirds

SILVER:
Campaign: Gone, But Not Forgotten

Publisher/Agency: 24sata

Brand: Associations of Families of Detained and Missing Persons During the Homeland War

BRONZE:
Campaign: Our Friends

Publisher/Agency: Bonnier News Brand Studio

Brand: Bonnier News Brand Studio

Best Research Project

GOLD:
Campaign: Gen Z Doesn’t Love You… Yet

Publisher/Agency: Atlantic Re:think

SILVER:
Campaign: Science has Spoken: How Native Advertising Works

Publisher/Agency: Børsen Creative

BRONZE:
Campaign: Schibsted Native Video Study

Publisher/Agency: Schibsted Brand Studio

Hanna Frick

Reporter

hanna.frick@dagensmedia.se


Ämnen i artikeln:

native advertising

Dela artikeln:

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