Den internationella reklamtävligen The One Show ses som en av världens mest prestigefulla reklamtävlingar och avgörs i New York varje år.
Nu presenteras finalisterna i årets tävling, där USA står för flest av vinstchanserna, följt av Storbritannien, Australien, Brasilien och Kanada.
Även flera svenska byråer har chans till vinst. Flest nomineringar har Åkestam Holst, följt av Forsman & Bodenfors och Garbergs.
Alla svenska finalister:
Akestam Holst / Stockholm Experiential Radio Refugee Phones Broadcast without Borders Akestam Holst / Stockholm Innovation in Radio Refugee Phones Broadcast without Borders Akestam Holst / Stockholm + Bacon / Copenhagen Television – Long Form – Single IKEA Every Other Week Akestam Holst NOA / Stockholm Digital – Websites, Mobile, & Banners IKEA IKEA Retail Therapy Akestam Holst NOA / Stockholm Ambient Media – Dynamic Billboards or Transit Apotek Hjartat The Coughing Billboard Akestam Holst NOA / Stockholm Craft – Use of Digital Technology – Single or Campaign Apotek Hjartat The Coughing Billboard Akestam Holst NOA / Stockholm + Bacon / Copenhagen Integrated Branding IKEA Where Life Happens Bedow Stockholm AB / Stockholm Packaging – Mass-market Biggans Biggans Böcklingpastej'a smoked herring fish paste BVD Stockholm AB / Stockholm Packaging – Mass-market Granit Mellan Rum Edelman Deportivo / Stockholm Innovation in Public Relations Hövding Give a Beep FORSMAN & BODENFORS / GOTHENBURG Cinematography – Single Volvo Cars Made by Sweden FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM Use of Licensed / Adapted Music – Single H&M She's a Lady Forsman & Bodenfors / Gothenburg + SK-II / Online Films & Video – Long Form – Single SK-II Marriage Market Takeover Forsman & Bodenfors / Gothenburg + Volvo Cars / Cinematography – Single Volvo Cars The Get Away Car Garbergs / Stockholm Gaming Stockholm Pride Los Santos Pride Garbergs / Stockholm Gaming Stockholm Pride Los Santos Pride Garbergs / Stockholm Innovation in Interactive – Gaming Stockholm Pride Los Santos Pride Happy F&B / Gothenburg Self-Promotion Göteborgstryckeriet A very good year – A very bad year INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm User-Generated Content Swedish Tourist Association The Swedish Number INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Digital – Websites, Mobile, & Banners Swedish Tourist Association The Swedish Number INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Digital – Social Media & Viral Marketing Swedish Tourist Association The Swedish Number INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Innovation in Direct Swedish Tourist Association The Swedish Number INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Mobile Advertising Swedish Tourist Association The Swedish Number INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Innovation in Mobile Swedish Tourist Association The Swedish Number Kärnhuset / Stockholm Utility Stockholmståg The Train Brain Project KING / Stockholm Applications Berättarministeriet Read to unlock KING / Stockholm + KING / Stockholm Branded Social Post – Single Ministry for Foreign Affairs Free The Speech McCANN Stockholm / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Ambient / Immersive – Virtual Reality (VR) UR (The Swedish Educational Broadcast Company) Let Us Bully You - In Virtual Reality McCANN Stockholm / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Community Building UR (The Swedish Educational Broadcast Company) Let Us Bully You - In Virtual Reality McCANN Stockholm / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Innovation in Public Relations UR (The Swedish Educational Broadcast Company) Let Us Bully You - In Virtual Reality MRM//McCann / Stockholm Craft – Data-Driven Personalization – Single or Campaign Vattenfall The Suncell Guide MullenLowe Brindfors / Stockholm + Golin / Stockholm Print – Flat & Dimensional Telenor Företag Print Ad Blocker Round & Round / Stockholm Self-Promotion Round & Round The Great Trump Escape Round & Round / Stockholm Self-Promotion Round & Round The Great Trump Escape TBWA Stockholm / Stockholm + B-Reel / Stockholm Experiential – Events & Competitions Scania The Scania Clock TBWA Stockholm / Stockholm + B-Reel / Stockholm Ambient / Immersive – Digital Installations Scania The Scania Clock Volt Stockholm / Stockholm Brand Voice New Yorkers Against Gun Violence Sign Their Yearbook 