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Därför skrotas Draft FCB

Publicerad: 6 December 2011, 14:31
Uppdaterad: 6 December 2015, 14:47

Draft FCB skrotas till följd av förlusten av storkunden SC Johnson.

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RadiotjänstDraft FCB

Som dagensmedia.se tidigare berättat lägger IPG ned byrån Draft FCB i Sverige. Anledningen, skriver byrån i ett uttalande som dagensmedia.se tagit del av, är förlusten av kunden SC Johnson, som i somras gick till BBDO.

Här är Draft FCB:s uttalande i sin helhet:

"Draftfcb has decided to close its operations in Sweden following the loss of the SC Johnson account. While we have been looking at different options to create a revised and enhanced set up for 2012, it appeared that unfortunately the only option for the agency, our clients and employees was to make the difficult decision to close.

During this smooth transition, our overall focus remains on our clients and employees. We are currently in discussions with the former to ensure a high standard and consistent service is delivered to their brands throughout the closing stages of the agency, and to help them find the best business partner moving forward. We made the announcement to our employees early last week and are currently making appropriate arrangements in support of their moves to new positions.

Peter Håwi, CEO of the Swedish agency has spent almost 12 years with IPG and was offered opportunities within the company but declined in order to pursue personal projects."

I Sverige har SC Johnson varumärken som WC Duck och Mr Muscle.

Draft FCB stänger kontoret den 31 december 2011.

Fredrik Svedjetun

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