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Interim Marketing Manager

Easypark, Stockholm

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We are looking for a driven Marketing Manager to join Easy Park. You will play an important role at Easy Park for the next 6 months.

At EasyPark, we love cities. We love them for work, for play and everything in between. That’s why our mission is to make life in cities that much easier – by taking care of the parking. We make sure you never miss a beat by making it quicker and easier to find, pay, and plan parking.

The Role
Sweden is the largest market in the Easypark group and we are looking for a Marketing Manager to help us continue to build on our success story. As Marketing Manager, you will serve as the main point of contact for marketing in Sweden and set up plans for all our segments in the interest of reaching our growth targets. You will be responsible and own the agenda for the “below the line” activities in order to drive acquisition and usage. To get key messages across, you will work with the local PR agency to drive activities in the press. You will also work closely with the Country Director to whom you report, and have a dotted line to the Team lead for Marketing Managers located at our headquarters in Stockholm. 

Marketing at Easypark is centralized, which means you will work together with the Group marketing team, also located in Stockholm, for above the line activities, CRM and digital, and be part of planning and executing activities together with them.

Working in a dynamic environment at a growing company, you will never have a dull moment. This is a broad and exciting role with high focus on constantly changing the game and seeking out new opportunities to market our services.

You will contribute & make an impact through:

  • Planning and executing marketing activities for all our segments in order to reach our growth targets

  • Developing a country marketing plan in line with country targets and KPIs, and following up, reviewing and changing according to results

  • Being on top of market conditions and competitors’ position, and working proactively with new ideas and initiatives in line with the culture, language and target group preferences in Sweden

  • Co-piloting “above the line” campaigns together with group marketing, all the way from business case to follow through with management of the project scope and timeline together with the agency partners

  • Working internally with channel owners and segment teams in a collaborative way to execute campaigns and testing

  • Executing flawless “below the line” marketing plans to increase EasyPark’s acquisition, conversions, usage and loyalty

  • Being creative with stunts and guerilla marketing activities to strengthen acquisition of new users and building the brand

  • Seeking out relevant key partnerships, nurture these and building a collaborative growth plan forward

  • Planning meetings and fairs/trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

About you
We don’t know you yet, but you might recognize yourself in the following:

  • Results, data driven and self-motivated

  • Strong project management and coordination skills

  • Great communication skills

  • Team player with a can do and willing to do what it takes attitude

  • Curious to try out new ideas, get comfortable and stand up for your actions

  • Exceptionally creative, problem solving and logical thinking ability

Your background
We don’t think one size fits all, but a successful candidate might have the following:

  • +5 years of experience as a marketing manager or coordinator

  • Marketing generalist experience

  • Digital B2C marketing experience where acquisition growth has been a focus. B2B marketing experience is a plus

  • Knowledge in digital marketing

  • You have shown business acumen and have proven success in delivering business results through marketing

  • Experience as a marketing manager at a large company and worked 1-2 years as a management consultant is a plus

  • Excellent spoken and written skills in English are required

  • University degree in business administration or similar

This role is based at the Easypark head office in Stockholm.

One final thing
EasyPark expects a lot, not in the old-fashioned way, but in expecting your ideas, initiatives, dedication and commitment to contribute towards the common goals of the company. EasyPark is a driven team with high ambitions. We seek individuals who are truly passionate about their work and possess the entrepreneurial spirit to overcome challenges and deliver. Being a part of the EasyPark team will, for the right person, be a fruitful and personally enhancing journey.

Become one of us
KIMM & Wise Professionals always offers a fair salary, health care, pension provision and collective agreement, our priority is to make you feel secure in your employment during your time as a consultant representing Wise. In the same way that we place high demands on you as a consultant, we also expect that you place high demands on us as an employer. No matter where you are in your career, your consultant role through KIMM & Wise Professionals should give you knowledge and experience that you can carry with you in the future.

KIMM is recruiting specialists in Communication, Information, Marketing and Media. We collaborate with impressive organizations and brands who care serious about their employees. We have offices in Stockholm, Gothenburg and Malmö/Öresund and is a business unit within Wise Professionals – an recruitment agency who provides recruitment solutions for employers and candidates with high demands.

Application and contact
If you have further questions please contact Consultant Manager Jakob Törnell (Jakob.tornell@wise.se) or Sabina Axelsson (sabina.axelsson@wise.se) for more information about this position. We review applications continuously so please submit your application as soon as possible. We welcome applications in both Swedish and English. Please note that we do not accept email applications. Looking forward to hearing from you!

Publicerad 2021-01-08

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