Vattenfalls guldjubel i Los Angeles i natt

2016-10-17 07:47 Niclas Rislund  

DMA 2016. Solcellsguiden prisades i Echo awards. "Vi är jävligt glada", säger Mats Hökdahl, digitalstrateg på Vattenfall.

Sent igår kväll avgjordes Echo awards i Los Angeles, under DMA-konferensen &Then.

På Marriot hotell i centrala Los Angeles hölls galan där Vattenfall och MRM/McCann fick hämta hem guld i kategorin "Energy and Utilities".

– Priset är jätteviktigt för oss, och ett bevis för att vi ha så bra produkter att vi kan nå slutkunderna, kan man inte nå slutkunderna så gör man inga affärer, säger Mats Hökdahl.

Fredrik Sundqvist är copywriter på Vattenfalls byrå MRM/McCann:

– Det här är ju heller ingen kampanj, Sollcellsguiden har ju varit live i ett och ett halvt år. Vårt samarbete har funkat väldigt bra, det är en ständig dialog.

Vad har ni nått för resultat av Solcellsguiden?

– Vi har fått en 370-procentig ökning offertförfrågningar, och många fler som läser om sollceller, säger Fredrik Sundqvist.

Mats Hökdahl:

– Vi har tagit ett grepp om en väldigt fragmentiserad marknad. Och vi har använt befintlig teknik, och skapat en bra användarupplevelse.

 

Här är alla vinnarna i Echo Awards 2016:

 

The Diamond ECHO Award
Diamond – Brewtroleum – Colenso BBDO for DB Breweries- DB Export

 

 

Automotive 
Gold – Toyota Power Up! With Jan – RAPP for Toyota Motor Sales- USA
Silver – Mercedes-Benz GLC launch – Clemenger BBDO Melbourne for Mercedes-Benz
Bronze – Where’s Sportswagon? – DDB Canada (Toronto) for Volkswagen Canada
Runner-Up – Super Heroes on Wheels – Beijing OgilvyOne Marketing Co.- Ltd. for FAW-VW Audi
Runner-Up – Reduce Speed Dial – Colenso BBDO for Volkswagen New Zealand

Business and Consumer Products
Gold – PEDIGREE Found – Colenso BBDO for MARS- PEDIGREE
Silver – Brewtroleum – Colenso BBDO for DB Breweries- DB Export
Bronze – Finger Lickin’ Good Edible Nail Polish – Ogilvy & Mather for Kentucky Fried Chicken
Runner-Up – The Wish Cloud – Hjaltelin Stahl for Post Danmark
Runner-Up – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand

Business and Consumer Services 
Gold – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial
Silver – The Boys – Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Group
Bronze – The Officers Choice – OgilvyOne Worldwide for The National Defence Recruitment
Runner-Up – Bing Your Business – Wunderman Bienalto for Bing
Runner-Up – Service Experts Summer 2015 – Strategic America (SA) for Service Experts Heating & Air Conditioning

Energy and Utilities 
Gold – The Suncell Guide – MRM//McCann Stockholm for Sweden
Silver – Welcome Home, Z – M&C Saatchi Stockholm for E.ON
Bronze – Bill Holiday – 0.99 for Genesis Energy
Runner-Up – S.O.S Network – Ogilvy & Mather- Hong Kong for Maxis Communications
Runner-Up – Rate My Roof – Clemenger BBDO Melbourne for Origin Energy

Insurance and Financial Products and Services 
Gold – The Rich List – Director for SKAGEN Funds
Silver – The day that never happened – SHACKLETON for ABANCA
Bronze – #DarkTravelTale – OgilvyOne Worldwide- Mumbai for Reliance General Insurance
Runner-Up – Dreams Reclaimed – Ogilvy New York for Aetna
Runner-Up – No Brown M&Ms – Sammons Retirement Solutions Inc. for Sammons Retirement Solutions Inc.

Not-for-Profit
Gold – The Last Word – Ogilvy & Mather- Hong Kong for WWF Hong Kong
Silver – The Write Thing – BBDO Belgium for Vlaamse Parkinson Liga (Flemish Parkinson Association)
Bronze – Change Hand – Volontaire for Hjärnfonden – The Swedish Brain Foundation
Runner-Up – Bully Ads – BIMM/Touche! for Canadian Safe School Network
Runner-Up – World Vision Canada Bounceback – Russ Reid for World Vision Canada

Publishing/Entertainment/Media
Gold – The Hashtag 500 – Ogilvy New York for NASCAR
Silver – Your Xbox Year in Review – Wunderman Seattle for Microsoft
Bronze – From flow TV to a personalized video ecosystem – Mediabroker for HBO Nordic
Runner-Up – Personal Billboards – bbdo belgium for JCDecaux
Runner-Up – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial

Retail and Direct Sales
Gold – Halo 5 Guardians Puzzle Campaign – Wunderman Seattle for Microsoft
Silver – Backyard Burger King – Colenso BBDO for Burger King
Bronze – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial
Runner-Up – Synoptik Street Test – Hjaltelin Stahl for Synoptik
Runner-Up – myCountdown: building on success and going one better – Affinity ID for Countdown

Technology and Communications 
Gold – Connection Day – Moxie for Verizon Wireless
Silver – Zero Waste – Bouvet advertising for VIASAT
Bronze – Early Life – FCB Chicago for Cox Communications
Runner-Up – Copy of Inverting a pie-chart – OgilvyOne Worldwide- Mumbai for Vodafone Business Services
Runner-Up – #Maketheteam – OgilvyOne London for IBM

Travel & Hospitality/Transportation 
Gold – Lufthansa Runway to Success – MRM//McCANN- India for Lufthansa German Airlines
Silver – Sunny Service Days – Dallas Fort Worth International Airport for DFW Customers
Bronze – Bring Award Delivery – Kitchen Creative Agency for BRING
Runner-Up – Wyndham Rewards Umbrella 2015 Campaign – People Ideas & Culture for Wyndham Rewards
Runner-Up – Early Engagement – Ogilvy One Atlanta for IHG® Rewards Club loyalty program

Channel Categories

Best Use of Direct Mail 
Gold – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand
Silver – Mercedes-Benz GLC launch – Clemenger BBDO Melbourne for Mercedes-Benz
Bronze – LAST ONE TO THE FUTURE LOSES – BlackWing Creative for UNISYS
Runner-Up – Healing with Honor – WLA- Inc. for United Service Organizations- Inc. (USO)
Runner-Up – ROLLING OUT TO THE PROPERTY MARKET – Agentur am Flughafen AG

Best Use of Display/DRTV/Video
Gold – Little Kitchen – Colenso BBDO for Foodstuffs- New World
Silver – The Boys – Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Group
Bronze – Synoptik Street Test – Hjaltelin Stahl for Synoptik
Runner-Up – The Neighbor Campaign – NetBooster A/S for SEAS-NVE
Runner-Up – Amnesty International Unblocker – Colenso BBDO for Amnesty International

Best Use of Email Marketing 
Gold – Real-time Personalization of Emails – Kenscio Digital Marketing Pvt. Ltd. for Axis Securities Limited
Silver – myCountdown: Building On Success And Going One Better – Affinity ID for Countdown
Bronze – Chances – Epsilon/Slingshot/Speakeasy for American Home Shield
Runner-Up – World’s Greatest Realtor – Affinity ID Australia for Stockland Residential (Australia)
Runner-Up – IBM Bluemix Dynamic E-mail Nurture – Ogilvy New York for IBM

Best Use of Mobile
Gold – TASKS FOR TOYS – OgilvyOne Worldwide for Toys’R’Us (Singapore) Pte Limited
Silver – PEDIGREE Found – Colenso BBDO for MARS- PEDIGREE
Bronze – See your future in 360º – OgilvyOne worldwide for The National Defence Recruitment
Runner-Up – Don’t App When You’re Hungry – Colenso BBDO for MARS- Snickers
Runner-Up – Royal Canin Offers Factory – Russia Direct for Ruscan LLC/Royal Canin

Best Use of Social Media 
Gold – The No Experiment – Hjaltelin Stahl for The Danish Cancer Society
Silver – #DarkTravelTale – OgilvyOne Worldwide- Mumbai for Reliance General Insurance
Bronze – Orgasm Sound Library – Proximity Madrid for Bijoux Indiscret
Runner-Up – Forgotten Words – Proximity Barcelona for Teide Digital
Runner-Up – Flavor Face Off – Javelin Marketing Group for Talking Rain’s Sparkling Ice

Craft Categories

Art Direction 
Gold – Orgasm Sound Library – Proximity Madrid for Bijoux Indiscret
Silver – Forgotten Words – Proximity Barcelona for Teide Digital
Bronze – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial
Runner-Up – Unparalleled Journeys – Spark44 for Jaguar Land Rover North America

Best Use of Data and Analytics 
Gold – myCountdown: building on success and going one better – Affinity ID for Countdown
Silver – DecisionIQ – Moxie for Verizon Wireless
Bronze – MILO Champions Band and App – OgilvyOne Worldwide Philippines for MILO
Runner-Up – Bing Your Business – Wunderman Bienalto for Bing
Runner-Up – Nothing Can Be Perfect – W2O Group for Tejava

Copywriting
Gold – Fuji Xerox – Haus of Versant – Republik New Zealand for Fuji Xerox New Zealand
Silver – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand
Bronze – Unparalleled Journeys – Spark44 for Jaguar Land Rover North America
Runner-Up – Forgotten Words – Proximity Barcelona for Teide Digital
Runner-Up – No Brown M&Ms – Sammons Retirement Solutions Inc. for Sammons Retirement Solutions Inc.

Special Categories

Best Customer-Centric Campaign 
Gold – Brewtroleum – Colenso BBDO for DB Breweries- DB Export
Silver – Reduce Speed Dial – Colenso BBDO for Volkswagen New Zealand
Bronze – EHmoji – OgilvyOne Toronto for Tim Hortons

ECHO Best Integrated Campaign 
Gold – Anchor X-Ray Casts – Colenso BBDO for Fonterra Brands New Zealand- Anchor
Silver – Brewtroleum – Colenso BBDO for DB Breweries- DB Export
Bronze – The Last Word – Ogilvy & Mather- Hong Kong for WWF Hong Kong

ECHO Small Agency of the Year
Gold – World Password Day 2015 – Big Monocle for Intel
Silver – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand
Bronze – HP epic 360 – Collectively for Hewlett Packard

ECHO Gold Mailbox Award
“RICG Gives” RICG for RICG

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